The journey
Africa. Europe. Global football.
Matins Ebuka is an accomplished professional footballer who has built a second career in football development, coaching methodology, talent identification and international football work. Based in Jönköping, Sweden, he holds a UEFA B Licence and works as a football developer with Bankeryd SK. Through M-SportLink Africa, which he founded and leads as CEO, he focuses on creating opportunities across the football ecosystem. His professional identity sits at the intersection of the pitch, the academy, the club office and international football relationships. He is listed as Cruyff Football Country Manager for Nigeria and Sweden, and as Co-Founder & Technical Director of New Hera Interconnection (2023–2025). His work is shaped by African roots, European professional football experience and a belief that football ecosystems are stronger when they are connected — not when one world is framed as helping another. The purpose of this site is simple: if you have football work, reach Matins.
How to read this
Africa ↔ Europe ↔ Global — two-way connection, not one-way help
Nigerian roots, community football, AddBrand Cup, M-SportLink Africa, and development relationships across West Africa.
Selected stop
Africa
Nigeria
Nigerian roots, community football, AddBrand Cup, M-SportLink Africa, and development relationships across West Africa.
Only verified locations and relationships are shown. Hover or tap a stop to pause the cycle.
Case studies
Problem. Approach. Outcome. Impact.
Community Football
Youth competition as a development pathway
Young players in Nigeria often lack structured, visible competition that connects community football with development opportunity.
Academy Development
From the pitch to club development
The transition from professional player to club-side developer is often informal. Clubs need people who understand the dressing room and can still build systems.
From the work
“He did not sell us a dream. He told us the level, the gaps, and what a look in Spain would actually demand. That honesty is why we trusted the process.”
“He still thinks like a forward, but he plans like a developer. Sessions, players and conversations with the club sit in the same picture — not as three separate jobs.”
“The work is not a photo of Africa. It is weekly football, a real competition, and someone who still shows up. Young players need that more than a slogan.”
Replace these with signed quotes in Admin when you have them.
Verified relationships
Listed only where documented. Collaboration is not the same as sponsorship.
Cruyff Football
Country Manager (Nigeria / Sweden) · International
Bankeryd SK
Football Developer · Sweden
TecniFutbol Academy
Official Partner · International
M-SportLink Africa
Founder & CEO · Nigeria / International